What is personal branding? Why is it important in your career? You may ask. In my last articles, I was shared on 7 Steps of Making A Right Career Choice. Before a job interview one thing, you should invest to understand is Your Personal Brand so that you can stand out from the rest.
Forbes defines personal branding as your new resume. Personal branding is you, marketing yourself and your career as a brand. It is how you promote yourself out there so that you can stand out. It majorly entails what you stand for and who you are. There is so much to learn from the bible personal branding
is used by several characters in the bible.
I know of a man in the bible who really utilized this essential skill. He had a previous bad reputation (bad brand). He persecuted the church killed many yet After his transformation Paul rebranded himself and that is the picture which he wanted us to know. He placed so much emphasis on this in his personal branding statement. Here is what he wrote in two of his books among others.
“Paul, a servant of Christ Jesus, called to be an apostle and set apart for the gospel of God”—Romans 1:1 NIV
“Paul, an apostle of Christ Jesus by the command of God our Savior and of Christ Jesus our hope,…”1 Timothy 1:1 NIV
He was showcasing his brand and now this is who we have known him to be over 1900 years now. Your brand should be unique to you that it stands out even when you are not there. Every day we are marketing ourselves either consciously or unconsciously. Some do it positively or negatively unknowingly, it matters how you do it. People are always watching you, to learn from you or criticize you. Personal branding begins with you, first understanding who you are, understanding what kind of product you are. You cannot market what you don’t know so this calls for you to understand; your strengths or weaknesses, your abilities, your skills. Personal branding sets you beyond your competitors’ many people have resumes yet few have branded themselves. You may all have studied accounting and you all have very circumstantial resumes. What will make the employer pick you and leave the rest?
In a job interview, some people go there very qualified and some even overqualified yet they don’t get the job just because they haven’t branded themselves. ” I got the job and I know nothing about personal branding” Someone may say. I haven’t said that if you haven’t branded you won’t get the job, but that personal branding will make especial from the others.
Personal branding is important to even those not intending to get jobs. As a entrepreneur you need to be unique from the rest even if all of you are offering the same services. If you have a high reputation in what you do why won’t any want to work with you? Your personal branding is very important in your career.
Next week I will be sharing on How to build your brand. Do you have any questions? What do you think of personal branding? Kindly share your thoughts below or email me.